1950 Ford F1 | Henley-on-Thames, Oxfordshire

A 1950 Ford F1, the half-ton pickup that opened Ford's post-war F-Series line. It is liked for broad, squared wings with the headlamps built in, a horizontal-bar grille and a cab seven inches wider than its predecessor's. This one is Brown with a black interior, a plain working palette that sits well against brick, timber and farmland. The upright cab and open bed give a clear, simple shape in frame, and the bench seats three. It has an automatic gearbox where the F1 was built with a manual, which makes repositioning between takes easy. It is left-hand drive: the driver sits on the kerb side and the front passenger steps out on the road side, giving the truck an American look. Film and television scenes set in post-war America suit its period styling, and the open bed gives stylists space to dress with crates, hay or flowers. Photographers and event teams get a rural Americana backdrop with an upright, honest shape. Weddings and personal hires work well in a barn or farm setting. The truck is based in Oxford, Oxfordshire.