1953 Ford F-100 | Stevenage, Hertfordshire

A 1953 Ford F-100, from the year Ford's half-ton pickup took its three-digit name. The second-generation trucks are liked for their wide cab, generous glass and rounded wings, a plain, sturdy shape that reads as 1950s America. This one is a Restorod in grey, with a chrome grille and a black interior. The V8 has a low, steady beat, and an automatic gearbox rather than a period manual keeps the driving relaxed. The bench seat takes three, and condition is excellent. It is left-hand drive: the driver sits on the kerb side and the front passenger steps out on the road side, which gives it an American look in shot. The curved wings and chrome grille suit photography, fashion and editorial work, while the understated grey lets clothes, products or a location lead in advertising and music video. For film and TV, the wide cab and open bed give 1950s-set scenes a period pickup. A wedding or personal hire gets a distinctive arrival. The truck is based in Stevenage, Hertfordshire.