2001 BMW 728i | Coventry, West Midlands

A 2001 BMW 728i, from the E38 generation of the 7 Series, which is known as a quiet, spacious executive saloon. Its smooth 2.8-litre straight-six favours a relaxed, unhurried pace, and the formal, business-like profile has aged well. This car is Blue with a Cream interior. The pale cabin keeps interior shots bright and sets off the darker body outside. Its long four-door shape gives a camera plenty of car to frame, and the generous rear seat gives a subject or client room to sit comfortably. Advertising and corporate shoots can use its sober executive look, and film and TV productions can place it in business scenes from the turn of the 2000s. Fashion and editorial work gains from the light interior, and events from a formal saloon for arrivals. Weddings and personal hires are served by the roomy back seat. The car is based in Coventry, West Midlands.