1950 Chevrolet 3100 Pickup Truck | Canterbury, Kent

A 1950 Chevrolet 3100, the half-ton pickup from Chevrolet's Advance-Design range and a familiar American work truck of the post-war years. Its rounded cab, broad wings and integrated headlamps give it a friendly, solid shape that reads clearly in a frame. This truck is finished in blue with a white interior, a colour a 1950 farm truck would not have worn when new. Plenty of work has gone into it, so the paint is smooth and polished rather than weathered, and it draws attention wherever it goes. Two seats sit in the cab. The automatic gearbox replaces the column-shift manual these trucks came with, which keeps driving simple. It is left-hand drive: the driver sits on the kerb side, giving an American look, and the front passenger steps out on the road side. The rounded post-war lines and open bed suit photography, fashion and editorial shoots, music videos and period-set film and TV. The blue gives advertising and events a strong focal point. It also makes a characterful wedding or personal hire. The truck is based in Canterbury, Kent.